The Legend of the
Mapogos Lions
In the vast wilderness of Sabi Sands, South Africa, a legendary pride of lions known as the Mapogos ruled with unmatched strength and unity.
These six formidable lions, with their unbreakable bond that was the cornerstone of their dominance, controlled over 70,000 hectares of territory, dominating the landscape with their fearless presence. Their unity and teamwork made them face no competition, leaving a legacy of power and resilience that is truly inspiring.
Their story is one of courage, teamwork, and dominance—a testament to the strength of unity and strategic collaboration.
About Us
Mapogos Capital is a UK micro private equity firm. We identify underperforming SMEs and implement value creation strategies that increase enterprise value. The firm was founded by Adhurim Doci and is run by a team with backgrounds in investment banking, corporate finance, quantitative modelling and operational turnaround.
We work in the part of the economy institutional capital overlooks. Founder-led and family-owned businesses carry most of the UK's employment and most of its unrealised value. We bring them the pricing, systems and reporting that larger companies take for granted.
Mission
To bring institutional discipline to the businesses that make up most of the UK economy, and to take them from under-managed to investable.
Principles
To bring institutional discipline to the businesses that make up most of the UK economy, and to take them from under-managed to investable.
Our Team
+7 Languages
+3000 Collective Linkedin Community
Corporate Finance
Investment Banking
Managment Consulting
Nicole Baro
Analyst | BSc Economics
Nicole leads commercial and operational work in portfolio companies: pricing strategy, cost optimisation, market positioning and brand. She built much of Mapogos's own infrastructure and has advised SMEs on operational efficiency and repositioning.
Before Mapogos she worked in Operations and Insights at Brown-Forman, managing commercial reporting and performance tracking. She is also CEO and Founding Member of FiliFest CIC, the UK's leading Filipino cultural festival, which she has scaled to thousands of attendees with sponsorship from global brands. She holds a degree in Economics from the University of Bath.
Damian Adamski
Analyst | BSc Physics
Damian builds the pricing and prediction models used in portfolio companies. His models have directly improved profitability and automated reporting workflows. He works in Python, SQL and statistical modelling, with research experience from large-scale transformer data analysis to particle physics simulation.
His focus is where machine learning and automation lift operating efficiency. He holds a degree in Physics from Durham University.
outside of work, Damian enjoys practising Muay Thai and reading.
He also keeps up with emerging technologies and follows trends in artificial intelligence and venture capital.
Madalina Samoila
Analyst | Bsc Mathematics with Statistics
Madalina builds the predictive pricing models and operating dashboards used to scale portfolio companies, including firms in the construction sector. At CadDo she led end-to-end Activity-Based Costing models for a FTSE 100 company and built automated SQL workflows and ESG simulation dashboards for multinational clients. At Cervello she co-led a GenAI analytical service bot.
Madalina holds a First-Class degree in Mathematics with Statistics from King’s College London. She combines strong technical ability with a commercial mindset, enabling her to translate complex data into actionable insights that drive growth and transformation.
Angelo Desouza
Analyst | BEng Engineering Business Management | MSc Predictive Modelling & Scientific Computing
Angelo leads quantitative work across portfolio companies: forecasting, pricing models and risk frameworks. He comes from credit risk analytics in banking and applies that rigour to diagnosing underperformance, forecasting outcomes and designing turnaround plans that deliver measurable results.
He builds in Python, R and MATLAB and bridges modelling and execution: restructuring debt portfolios, strengthening credit assessment and modelling the impact of strategic pivots. He holds an MSc in Predictive Modelling and Scientific Computing and a BEng (Hons) in Engineering Business Management from the University of Warwick.
Outside of work, he enjoys Muay Thai, Brazilian Jiu-Jitsu and Mixology.
Adhurim Doci
CEO | BSc Accounting and Finance
Adhurim founded Mapogos Capital to acquire and transform family-owned businesses. His work centres on pricing systems, cash flow optimisation, turnarounds and operational synergies that raise long-term enterprise value.
He has worked across early-stage SaaS business models and company turnarounds for London construction firms. His framework combines the value investing principles of Benjamin Graham and Warren Buffett with managerial economics and AI-driven value creation methods.
He studied Finance at Warwick Business School, where he held the Future Leaders Scholarship, and was selected from over 200 scholars to study Financial Markets at Harvard University. Outside work he reads oceanography, follows 1980s Range Rovers and listens to 1960s jazz.